Digital & Social Media Marketing
ROI is the most important part of any digital presence. If someone invests time and money, they need a measurable return.
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]]>Websites shouldn’t only be nice to look at, they should cover all aspects of brand and digital – such as “Is it reflecting the brands messages”, “will it appear on Google/Bing” or “is easy for you or staff to update”.
There’s also the ROI, even if you get the traffic.
Website traffic does not just measure popularity, it should also be measured by revenue. Whether that’s through Real World Commerce, ECommerce, Digital Awareness, Store Footfall or even Brand Value – any campaign should be measured and ROI reported. We use a vast array of tools to increase your traffic, but the number of tools we use for measurement and analysis are far greater. If you need more traffic, and in-turn more revenue from digital, we can astonish you.
We have successfully managed many difficult and high-profile campaigns, in diverse sectors for SME’s up to global brands. We have a team that understand the requirement for ROI. They also understand how to get you engaged with customers online, and turn that engagement into revenue or brand awareness.
You may want social presence creation or management, or even social media campaigns to grow your audience or customer base. We have helped companies become social media stars, generating millions of views and follows – in turn significantly growing their ability to use social media to generate revenue. Whatever you need, we have it all covered for you.
We’ve designed and built quite a few websites in our time (there are a few examples below). Everything from high-volume FMCG sales, to private hospital groups, educational organisations, fashion companies, hotel groups, TV channels – the list is endless. The reason we get commissioned so often, by some pretty big clients, is because we offer the most cost-effective online solutions that also deliver real world results.
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]]>The post Marketing Services appeared first on Noise Marketing Agency York.
]]>Our principle services all revolve around marketing and advertising. It’s our passion. We have worked on some highly memorable and highly visible marketing campaigns, and we want yours to be our next. Whatever sector you operate in, we can make your brand shine and your messages be heard.
Traditional marketing is about problem solving and connection. We solve the problem and connect to the intended recipient of the marketing. These problems come in a myriad of diverse types. Some businesses need people in the real world to get a message delivered directly to them (and not somebody who isn’t interested in the message). Some businesses need their workforce to buy into the ethos of the business. Some businesses just need more customers.
These problems can all be solved using expertise and previous marketing experience. We can help with whatever visibility or opportunity problems you have.
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]]>Creative design and print are not only an expression of your brand, they are an announcement to the world of your intentions and your philosophy. Many creative designs have become ‘off the shelf’ in recent years. Bland brands using bland design all leads to huge opportunity for you.
Now you can not only get your messages across clearly, you can also put a feeling and a soul into your brand – standing head and shoulders above the surrounding ‘blandness’.
Our creative design team all undergo extensive teaching in-house. We know what they learned at university, but a lot of that doesn’t translate the soul of a brand to the audience. Our design work – whether for an advertising campaign, a book cover, or a business card – all has to speak about the brand. Our designers understand this and it is why we do what we do.
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]]>The post Brand Services appeared first on Noise Marketing Agency York.
]]>Your brand is the most valuable element of your business. When we work on brand elements, one of our founders described it as “somebody letting you look after their only child”. That’s the approach we take – your brand is our brand. Your brand isn’t your logo, it’s your voice. It’s the voice that speaks to people who have never heard about you.
If your brand looks into a mirror, does it see a charismatic brand staring back? A charismatic brand is any product, service or organisation for which people believe there is no substitute. That’s a big statement, so you need big ideas to achieve it. Our brand armoury contains some of the most powerful brand weapons imaginable. From the tried, tested and trusted – to the most advanced state-of-the-art developments in the world. NOISE! utilise the best-of-breed. We are the tool that some of the most memorable brands in the world have used to create charisma.
We can help you achieve your brand ambitions. Whatever you need to increase brand equity, our in-house team can create a bespoke solution to define your brand. We cover many sectors and have vast experience and success, executing the best brand strategy for our clients. We help you get noticed in the deafening volume of brand noise that surrounds you.
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]]>The post Photography & Video appeared first on Noise Marketing Agency York.
]]>Stock photography and stock video has its place. Mostly PowerPoint presentations. If you truly want your brand to stand up above your competitors, bespoke photography and film can give you the leading edge. It’s vital that any imagery that represents your brand, is actually of your brand. Not just the ubiquitous Shutterstock images and video that every ‘bland brand’ uses. Our film services are highly cost effective and can be done on location. We also offer high-level animation services for our clients for idents or full commercial quality advertising.
Have you noticed campaigns running across social media? Chances are, the only ones you have noticed are video based. People have a tendency to connect quickly to a video that speaks to them. Video that captures their imagination.
Our in-house photography and video services can create incredibly engaging campaigns and imagery. They are always at our clients disposal so check out some of our work and tell us what you need.
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]]>The post Why is marketing important? appeared first on Noise Marketing Agency York.
]]>What do your customers think about you? What do customers who are not aware of you, think when they first come across you? What are people really saying about you? These may seem like obvious questions but most companies only have an ‘idea’ of the answers. They don’t actually know the answers for a fact.
The real answers can only be found in marketing.
Your company offers products or services. Your brand is what people attach to the idea of those products or services. Marketing is the control mechanism that bridges your company with those ideas, and the people who need to be made aware of them. Without this bridge, your company will struggle with growth and sales, and may even fail due to lack of customers.
So why is marketing important? Here are 7 reasons you need to consider.
The first factors to consider are reputation, and awareness of your brand and its products and services. Many companies, from start-ups to multi-nationals struggle to get awareness. The market is more crowded than at any time in history.
Marketing can significantly raise your brand awareness, as well as communicating clear messages about your products and services. It can raise your brand value – the most valuable element of your business – and can be the difference between succeeding or failing.
Reputation is driven by service and brand perception. If your marketing strategy is right, you can improve perception and in-turn reputation. Anybody who uses Virgin services is usually unaware that a huge amount of the brand reputation is built on perception.
Customer engagement again is a vital component. We live in a world that is flooded with messages. It takes a great deal of skill to deliver a message to a customer – even greater skill to make them read it and care.
This is not about pushing offers at them, it’s about talking to them – as human beings. One of our company mantra’s is “Even when you are marketing to an entire audience or customer base, you are still simply speaking to a single human at any given time”.
Social media is a brilliant way of engaging with customers and potential customers. It was designed specifically for engagement. Again though, this needs to be strategic and planned as bad social media communications do harm your reputation if not managed properly.
Managing your customer relationships is another area where marketing can make a great deal of difference. As the old adage goes, it’s hard to get a customer but much harder to keep them. Marketing can offer many solutions for keeping relationships with customers healthy.
There have been huge advancements in business data management and segmentation that can be highly effective when used to manage customer relationships. They can help you build trust with the customer as well as making your business feel supportive and relevant.
One of the biggest areas of fail within businesses is messages. David Ogilvy said that if you can’t explain your business in a couple of sentences, how on earth are new customers supposed to understand it.
Any form of message that your company broadcasts to the outside world should be short, clear and easily understood. Think of news headlines. If six people read it, only one will go on to read the full article. Your messages need to be the headline.
Marketing is also a sales driver. Many companies struggle with sales. Mostly because they are unaware of how to effectively drive new sales channels. Marketing is a hugely valuable tool here. It should be able to balance marketing spend with margin and ROI. If you employ the correct sales marketing methods, your growth should only ever go in one direction – up.
Insights are probably the most important factor when delivering any form of marketing. It’s utterly pointless spending two pounds to sell something for a pound. Modern marketing methods all employ various ways of measuring in great detail every facet of a campaign.
The reports that are created from these tools give you very accurate insights into what is or isn’t working. Gone are the days of blanket marketing – in the hope that you might reach the right customers.
Getting the correct metrics and KPI’s for your business marketing activities can help you grow rapidly.
Finally, marketing can deliver business opportunities. Marketing can provide valuable business intelligence on what and how your competitors do business. You can use this to explore how you can gain advantages, as well as finding other opportunities that competitors have overlooked – especially when it comes to new methods and technologies.
Because marketing is a tool that can make a serious difference to your organisation. It can improve your reputation and raise your brand awareness. It can be used to engage customers and deliver clear messages about products and services. It can increase sales, deliver business insights and present opportunities. In summary, you can’t do business without it.
“Many companies struggle with sales. Mostly because they are unaware of how to effectively drive new sales channels.”
“Even when you are marketing to an entire audience or customer base, you are still simply speaking to a single human at any given time.”
“Messages should be short, clear and easily understood. Think of news headlines. If six people read it, only one will go on to read the full article. Your messages need to be the headline.”
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]]>We don’t build brands, we help them build themselves. We are a full service agency. This means we have a lot of very skilled people within our team to help you. We offer all services within the creative design, digital and marketing area, including web development, advertising campaigns, marketing campaigns, copy-writing, print and everything in-between. We’ve created digital campaigns for BMW, and also hand outs for small events – they are equally important if you’re trying to deliver a memorable message.
Our approach is very simple. You have a problem (you need customers, visibility, website traffic, new product development etc). We define what the successful solution to that problem looks like, and create the ‘in-between’ – or road map. We are also highly tuned to ROI. Only a solution that can create sustainable ROI can be considered in modern business.
Our approach is very simple. You have a problem (you need customers, visibility, website traffic, new product development etc). We define what the successful solution to that problem looks like, and create the ‘in-between’ – or road map. We are also highly tuned to ROI. Only a solution that can create sustainable ROI can be considered in modern business.
There are so many ways you interact with your customers. So many ‘touch points’. We develop solutions and deliverable’s for every single one of these touch points. We leave no stone unturned.
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Nullam laoreet ut nisi vel dignissim. Morbi ultricies justo non purus imperdiet imperdiet. Praesent vel imperdiet justo. Aenean non mauris leo. Duis posuere mi quis auctor rhoncus. Aliquam scelerisque orci at purus ullamcorper semper. Sed suscipit tempor eros sit.
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